Edgy but effortless. Cool without trying. Rebel with a cause. If any of these phrases resonate, then R13 clothing deserves a spot in your closet. Known for its unique blend of grunge-inspired aesthetics and luxury craftsmanship, R13 is not just a brand—it’s a lifestyle statement.
Whether you’re a longtime fan of R13’s distressed denim or just starting to explore its laid-back allure, this guide will walk you through everything you need to know about the brand. From its ethos and must-have pieces to styling tips and where to buy, we’ve got all the details to help you elevate your wardrobe with R13.
What is R13? A Brand Built on Attitude
Founded in 2009, R13 burst onto the fashion scene with a mission to redefine casualwear. Focused on a downtown, rock ‘n’ roll vibe, the brand blends rebellious energy with high-end craftsmanship. Rooted in a New York sensibility and globally produced in Italy and Japan, R 13 is known for its edgy designs, including perfectly distressed denim, oversized silhouettes, and irreverent prints.
R13 is the antithesis of fast fashion, prioritizing quality over quantity, and rebellion over conformity. Its clothing feels like it was made for the independent thinker who isn’t afraid to turn heads.
Defining Your Style with R13
R13 is all about individuality. But how do you incorporate such bold pieces into your everyday wardrobe without feeling over the top? Here are a few ideas for mastering R 13’s effortlessly cool aesthetic:
Keep it Balanced
Pair R13’s oversized graphic tees or shredded denim with more classic, well-fitted pieces. For example, wear their Raw Hem Boy Skinny Jeans with a tailored blazer to mix structured and edgy.
Don’t Shy Away from Layers
Layering is integral to the R 13 look. Throw a plaid flannel shirt over distressed jeans and a band tee, or layer a cropped moto jacket over an oversized hoodie for a streetwear vibe.
Confidence is Key
The signature R13 look is bold and unconventional, but it’s made to be worn with confidence. Whether it’s a slouchy sweatshirt or platform combat boots, owning your outfit is half the battle.
Quality Meets Sustainability
R13 may exude a devil-may-care attitude, but the brand takes its production standards seriously. Known for impeccable craftsmanship, R 13 sources high-quality materials from around the globe. Their denim is made using artisanal Japanese fabrics, and their designs often incorporate fine Italian tailoring techniques.
On the sustainability front, R 13 is gradually introducing eco-conscious practices. From using ethically sourced materials to implementing more sustainable production processes, the brand strikes a balance between style and responsibility. When investing in R 13 clothing, you’re getting pieces that not only last for years but make a minimal impact on the environment in their creation.
Must-Have R 13 Pieces
Stock your wardrobe with these iconic R 13 staples (for both men and women):
The Denim Collection
R13 is practically synonymous with denim. Classics like the Drop Skinny Jeans and Boy Straight Jeans are a favorite, featuring distressed details and a lived-in feel.
Plaid Perfection
Flannel shirts are a quintessential R 13 piece. Their asymmetrical plaid shirts and oversized versions are perfect for layering or making a statement.
Outerwear
Over-the-top yet totally wearable, R 13’s outerwear steals the show every season. Look for the Cropped Leather Biker Jacket or their oversized coats, which always bring a dose of edge.
Platform Boots
Whether it’s combat boots or creepers, R13’s footwear is a must for anyone looking to add a bold finishing touch to their outfit. Their cult-favorite platform boots instantly elevate any look (literally).
Graphic Tees
A good graphic tee is the bread and butter of many R13 Jeans looks. Whether it’s vintage-inspired band tees or quirky ironic prints, these pieces define casual cool.
Styling Tips to Make it Your Own
One of the joys of R13 is its versatility. While the pieces themselves have a strong attitude, they work well in any wardrobe and can complement various personal styles. Here’s how you can style your R 13 pieces like a pro.
- For Day-to-Day Looks
Pair R 13’s slightly over-the-top items with neutral basics. For instance, style their Drop Crotch Jeans with a white tank top and sneakers for a relaxed vibe that’s not too loud.
- For Trendy Office Wear
Looking to bring your streetwear edge to work? Pair an oversized flannel over a classic blouse and skinny trousers. Finish with loafers or boots.
- For Event-Ready Statements
For evening events, layer R13’s Cropped Leather Biker Jacket over a slip dress and ankle boots. Add bold accessories to complete the look.
- Mix & Match
R13’s aesthetic thrives on breaking rules. Don’t overthink—mix graphic prints with plaid, combine textures, and experiment. No idea is off-limits if it matches your personal style.
Where to Buy R 13 Clothing
Finding authentic R13 clothing is simple once you know where to look. Here are some trusted places to explore:
- R 13’s Official Store: Their official website always features the latest collections, seasonal drops, and exclusive items.
- Luxury Retailers: Online stores like Farfetch, MatchesFashion, and SSENSE stock a wide range of R 13 pieces.
- Department Stores: Check out Neiman Marcus or Nordstrom for in-store and online options.
- Boutiques: Many high-end boutiques carry R 13 locally, so check with local shops in your area.
Pro tip? Sign up for newsletters or loyalty programs with these retailers for exclusive deals and early access to sales.
Spotted in R13: Celebrities and Influencers
Curious how the pros style R 13? Celebrities and influencers are often spotted rocking R13’s designs.
- Hailey Bieber is a known fan, pairing R 13’s distressed denim with sleek bodysuits.
- Gigi Hadid brings out the grunge aesthetic by layering oversized R 13 flannels over crop tops.
- Influencer Jenn Im mixes R13 leather jackets into her streetwear looks, adding unexpected pops of texture.
From red carpets to Instagram feeds, these fashion icons showcase how R 13 can effortlessly adapt to a variety of aesthetics.
Create Your Own R13 Story
R13 represents more than just a brand—it’s a rebellious spirit expressed through fashion. Whether you’re layering plaid on plaid or rocking their iconic denim, R 13 lets you showcase your individuality with every outfit you put together.
What’s your R13 style story? Share it with us by posting your outfit on social media and tagging us with #R13Style. We can’t wait to see how you make the brand entirely your own.
